Each company strives to attract a lot of visitors to its page. However, this is by no means the main indicator of the effectiveness of the site. Conversion is much more important: it determines the effectiveness of the advertising campaign and the productivity of the resource as a whole.
The conversion shows what percentage of users or potential customers have completed the target action: left a request, bought a product, subscribed to the newsletter. Marketers have many tools and not all of them require financial expenses. For example, there is live chat on website.
About 40% of potential buyers will click on the online consultant's window instead of calling if they have a choice. So it's time to take the next step — boost chat. It's easier: in a chat, in a couple of minutes, the difference between the goods will be explained to the client, and they will help him order.
You can correspond with the manager even while at the workplace or moving on transport, which is much more convenient than a call. The conversion depends on the ability to work in a chat room and, ultimately, the payback of SEO site promotion and contextual advertising.
The presence of a chat form alone is not enough. It is necessary to pay attention to the automatic greeting—how exactly it is configured. This is a boost to live chat.
The correct automatic greeting is half the success of the chat, which should address each user. In turn, the operator should respond only to those potential customers who responded to the automatic greeting.
Choosing the right greeting is an opportunity to create a positive image and influence the reaction and actions of users. It is important to keep a balance here. The main thing is politeness, but you should not cross the line when a visitor considers communication formal and artificial.
The second quality is friendliness and authenticity, but there is a risk of misinterpreting communication and making it unacceptably personal. It is significant to show respect and maintain a reasonable distance; otherwise, buyers and service users will not support the dialogue.
The presence of a competent approach and vocabulary in the greeting can increase the level of interaction and form a positive image for 75% of new site visitors.
Trigger message, work on improving chat communication, and the introduction of a personalized greeting is the process of setting up high-quality interaction with the client and contributing to future sales. Statistics on conversions of active invitations with implemented depersonalization speak in favor of this approach.
Greeting is proactive messaging and the beginning of active communication, which can bring up to 20% of the total conversion, where each client is a request or order. After the introduction of personalized greetings, the number of active dialogues, as a rule, increases by 70–80%, and these are not just potential customers, but real buyers who make a profit.
The introduction of live chat software led to an increase in conversion and revenue for companies.
Those who have installed special software highlight 7 advantages of online chat, which allow you to take your business to a new level:
The main advantage of live chat is not only efficiency but also timeliness. When a message in the chat widget is displayed at the right moment, it motivates the client to ask a question or find out details. This is a real live trigger. A balance is needed when it is necessary to collect as much data as possible about the needs of a potential buyer and to eliminate annoying and annoying factors.
A trigger is a psychological message that subconsciously pushes a customer to make a purchase. When the trigger is in place, it works quickly and clearly.
Marketers often use the following tools from the arsenal of “chat triggers”:
Depersonalization with the possibility of introducing a competently constructed first message in a chat is an undoubted trend in e-commerce in particular and advertising in general.
The real motivators—the best triggers. In comparison with search engines that know everything about users—gender, age, hobbies, favorite places, and car brand—ordinary businesses are not so free in choosing data for depersonalization of sites and advertising platforms.
However, even the data that is available should be used correctly in the chat. Communication in a program designed to interact with a client is a virtual path that a potential buyer takes from point A (login to the site) to point B (purchase = conversion).