what is the difference between SEO promotion on the country and on the city?

The main difference between SEO promotion at the country level and at the city level lies in the geographical scope and targeting. SEO (Search Engine Optimization) is a digital marketing strategy aimed at improving a website's visibility in search engine results. When you're promoting a website or business at the country level, you're targeting a broader audience, while city-level SEO is much more localized. Here are some key distinctions:

  1. Geographic Targeting:

    • Country-Level SEO: This strategy focuses on optimizing a website to rank well in search results across an entire country. It targets a national audience and may involve more general keywords.
    • City-Level SEO: City-level SEO narrows the focus to specific cities or regions within a country. It is highly localized and targets users searching for products or services in a particular city.
  2. Keyword Selection:

    • Country-Level SEO: Keywords are often broader and may include national or regional terms. For example, "best coffee shops in the United States."
    • City-Level SEO: Keywords are more specific and include city or region names. For instance, "best coffee shops in New York City."
  3. Content Localization:

    • Country-Level SEO: Content may be somewhat generalized to cater to a national audience, with some regional customization.
    • City-Level SEO: Content is highly localized to address the specific needs and interests of the city's residents.
  4. Link Building:

    • Country-Level SEO: Link-building strategies may involve obtaining backlinks from national or authoritative websites.
    • City-Level SEO: Local link-building efforts may include getting backlinks from local directories, city-specific websites, or local business organizations.
  5. On-Page SEO:

    • Country-Level SEO: On-page SEO elements are optimized with a national perspective, considering a broader range of user intent.
    • City-Level SEO: On-page SEO is tailored to the local audience, including location-specific information, contact details, and localized schema markup.
  6. Google My Business:

    • Country-Level SEO: Google My Business (GMB) listings may cover multiple locations across the country.
    • City-Level SEO: GMB listings are specific to individual city locations, providing localized information to users.
  7. Competitiveness:

    • Country-Level SEO: The competition can be high, as you're competing with a wide range of businesses targeting the same national or regional keywords.
    • City-Level SEO: Competition may be lower compared to national SEO, but it can still be intense within the specific city or region.

The choice between country-level and city-level SEO depends on your business goals and the nature of your target audience. For businesses with a local presence or a focus on specific cities, city-level SEO is essential for effective online visibility and attracting local customers. Conversely, businesses targeting a broader audience throughout the country should prioritize country-level SEO strategies.


Sofiia Dolia

Content Marketer at Seoplay